Customer Background

Sentrigo develops database security products. It uses online and traditional marketing, direct sales and channel sales to market & sell its products in dozens of countries worldwide.

ServiceWise has worked with Sentrigo since the early start-up stages to establish Salesforce CRM as the main system of record for end-to-end management, from lead to order, of its sales business.

Implementation Highlights

Sentrigo uses Salesforce CRM in the following aspects of it business:

• Integrated lead capture and registration mechanism
• License activation tracking mechanism
• Sales cycle management, from lead to order
• Direct and in-direct sales management
• Critical sale cycle alerts
• Internal customer portal is integrated with Salesforce

Customer Benefits

Salesforce CRM helps Sentrigo in the following ways:

• Sentrigo relies on the system for managing and tracking the full prospect-to-customer lifecycle
• It provides the management team excellent visibility to the entire process, as well as to forecast and pipeline
• Sentrigo's CEO says Salesforce.com "is an important pillar in our success"
• Allowed Sentrigo to scale up and supported its business model and success

"ServiceWise is fully a partner to our success... I recommend any organization considering a Salesforce implementation to work with ServiceWise."

- Nathan Shuchami, CEO, Sentrigo